Skip to content


Angus Thomson, PhD
Senior Social Scientist, Demand for Immunization, UNICEF
[email protected]
Fostering resilient public trust in public health

Angus Thomson is Senior Social Scientist: Demand for Immunization, Health Section, UNICEF, NY. He is also Adjunct Clinical Professor, Department of Communication Studies & Global Health Communication Center, Indiana University School of Liberal Arts at IUPUI, USA. He is currently spearheading the Vaccination Demand Observatory, a global collaboration aiming to provide countries with a full capacity strengthening package for social listening and engagement, initially focused on vaccination. He recently co-authored the Vaccine Misinformation Management Field Guide (7000+ downloads) and the Vaccine Messaging Guide. He is a technical expert on vaccine demand and uptake within UNICEF and frequently speaks with the media, including CNN, the BBC and El Pais, on the subject.

As Lead, Vaccine Confidence and Coverage, Global Public Affairs, Sanofi Pasteur, he developed a global program of research, development and implementation into vaccine confidence and uptake. Through collaborations with experts in the social, behavioural and communication sciences, his team developed a suite of instruments to understand & measure attitudes to vaccination. He developed the AIMS mixed-learning behavior-centered IPC training program for Healthcare Professionals with Prof. John Parrish-Sprowl. Angus proposed a new framework for vaccination advocacy which identified the need for more interdisciplinary collaboration, more evidence, and engagement in the public conversation. Having developed the 5As taxonomy of determinants of vaccination uptake, he has run national multi-stakeholder projects in Europe, Africa and Latin America that aim to improve vaccination uptake.

Angus has published over 20 peer-reviewed opinion pieces, research papers, and book chapters on vaccine confidence and coverage, and co-edited an 18-paper Special Issue on Vaccine Confidence in Vaccine. He also lectures on Vaccine Confidence for the VaxinLive Masters Program in Lyon.